Stand Out in a Crowded Market
Use a Catalog-Centric Approach That is Methodical and Market-Proven

A Catalog Approach Can Be a Game Changer

To stay competitive in a demanding and ever-changing market environment, MTDC and Hosting Providers need to differentiate themselves through value-add services as the value no longer lies in location. High quality services and fast delivery at agreeable costs is what matters most to business customers.

Changing over to a catalog-centric approach helps determine not only WHAT to deliver, but also HOW to deliver services to ensure there are no issues arising that could negatively impact customer projects and successfully achieving their goals. This requires to first define the service portfolio first and then operationalize the service information afterwards for order management, delivery, provisioning to billing & accounting and operations. This is the first step towards a more efficient way to offer and deliver more differentiable services.

Your Business Benefits

Increased Cost Efficiency
As a manger, you oversee all departments – and silos – across all locations. To enable different teams to work more efficiently together, they need to see the same data set to talk the same language. That’s where the catalog is the appropriate tool, to define processes beforehand and align procedures end-to-end in the service delivery chain company-wide.
Improved Service Quality
By standardizing how services should be delivered, repetitive tasks are easier and faster to deliver, have a lower fault rate and open up additional possibilities to automate. Overall, the more standardization, the higher the quality – and subsequently the more happy and loyal business customers will be, which in turn secures revenue.
Accelerated Time 2 Market
Combining two existing products to a new one is faster than starting from scratch. That’s why having the agility to react to market changes based on standardized service components described in a catalog is the best way to achieve this. Your sales team will be able to tailor services to individual customer needs much more quickly and efficiently. They deliver scope, but produce scale.
White Paper

The Catalog-Driven Data Center

Driving the company-wide process from offering to delivery to operation with a service catalog – this white paper explains how to balance customer demands and business interests by defining a service portfolio upfront. It shows insights of a market-proven approach that reflects acceleration of time to market, thoughtful use of transparent cost structures and more efficient service delivery processes in order to harmonize the company’s agility with business objectives.

“Change the perception of the data center to a provider that actually delivers services – not just iron.”

David J. Cappucio Gartner Analyst, Gartner

The Idea behind the Catalog-Driven Data Center

Putting the customer center-stage when defining the service portfolio is crucial in order to stay successful in a highly competitive market. However, service providers in the multi-tenant and hosting market need to leverage a new catalog-driven approach to drive their organization end-2-end: from order management, delivery and provisioning, to billing, accounting and finally, to operation.

In this interview, service management expert Patrick Büch explains how to tackle today’s challenges and how to increase an organization’s flexibility and agility in terms of how services are offered to the customer.

451 Report

From Colo to Cloud: Climbing the Services Stack – Introduction

Over the past few years, multi-tenant datacenter providers have been faced with a choice: scale up with larger facilities and geo-diversified portfolios, or scale out with various service additions. Some providers have done both. We explore this dynamic in a series of Spotlight reports.

Field-Proven Approach

Industry best practice

The starting point when thinking about designing and defining standardized service components is often organizational overhead. But it doesn’t have to be this way. Have a look at this best practice example of a colocation service with connectivity components and how it’s designed.

You’ll see that a practical approach reduces complexity in offering & delivery, serves as a hub for third-party systems for a better customer experience and boosts process efficiency across every department.

Highlight Overview

Standardization of service components

Not reusing certain set ups of service components is efficient as for each new service. In contrast, if standardization is used, it increases the re-usability of service components. The re-usability of service components means less faults and a higher degree of outcome quality which will increase efficiency for production time and associated costs. It also creates predictability and ease of maintenance.

Modularization enables more permutations and possibilities

Modularity supports individual services as decomposed service assets can be mixed and matched in a broad variety of configurations. Thereby, it enables three main value driver for your business:

  1. Increasing cost transparency along the service lifecycle, helping to increase margins and secure revenue
  2. Permitting flexibility for customer demands, which enables your organization to become a full-service-provider faster
  3. Shortened time-2-market accelerates processes to introduce new products; meaning your business will develop a new agility to cope better with changing market demands.
Variant management

Ensures that your products can be offered in pre-defined variants to provide customers the possibility to tailor the service to their needs without influencing service delivery. Orchestrated service fulfillment will speed up service delivery and improve customer experience.

”To become a successful market player who delivers high quality, value-add services – service providers need to emphasize service design, prioritize catalog management, and embrace the paradigm shift to a product-oriented approach.”

Patrick Buech VP Products, Head of Product Management, FNT GmbH

Market-Leading Software

Turn your service management into a key factor

FNT ServicePlanet contains all the information needed to provide the highest level of service management support for your business processes.

The software will form the basis for:

Defining reusable service components and configuration options
Providing all required information for the service catalog
Managing and monitoring the entire service lifecycle

FNT ServicePlanet is the control center for all your standardized services and service components. The standardised software provides the foundation for defining, managing, and monitoring all your business services and service assets over the entire service lifecycle. Standardizing products and their components in FNT ServicePlanet allows all product and service-related information to be combined in a central database.

The digitization of service-related information makes it possible to provide services in a flexible manner and with consistently high quality, while also keeping costs under control. The result is an increase in the flexibility and speed with which your service delivery will be the best of the best.

Request Your Live Demo Now!


FNT is a leading provider of integrated software solutions for IT management, data center infrastructure management and telecommunication infrastructure management worldwide. It’s innovative software FNT Command is used worldwide as an OSS / IT management platform for communications service providers, enterprises and governmental organizations by more than 25.000 users since 1994.

The software provides transparency in an integrated way for the management of IT, network infrastructures, and telecommunication. The deep integration of all data items and the comprehensive data model are unique in the software market. It builds the central resource repository for all planning, fulfillment and assurance processes within the business areas telecommunications, cable networks, outside & inside plant management, as well as IT infrastructure management.

FNT Software Americas
FNT Software Americas

FNT Software Asia
FNT Software Asia

FNT Software Europe
FNT Software Europe