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Product Catalog as a Driver of Digitization – Transitioning of Digital Service Providers
Thanks to digitization, companies such as Google, Apple, Airbnb, and Uber are using new business models to enter traditional markets, where they are changing the rules forever. The agility of these companies is achieved through a strong focus on customer service combined with systematic deployment of the latest IT technologies and platforms. As we will examine below, the existing players in these markets require a new set of tactics to compete with these “digital natives.”
Managing IT complexity with a catalog-driven approach
At TM Forum Live! (in May in Nice, France), FNT and Swisscom AG has delivered a case study presentation on Catalog- driven operations and asset lifecycle management at Swisscom. Here, FNT’s Patrick Buch looks at how service providers can manage IT complexity through a catalog-driven approach.